We approached the owner asking for his permission to carry out an e-marketing audit on his shop, Manic Clothing. We explained to him that we would be assessing their current e-marketing attempts and implementing new ways of improving their existing ones, in which they had none, or creating new pages. As a result of them not previously having any social media pages set up, we began this process from scratch to help improve their online marketing. We set up an email address for Manic Clothing: manic_clothing@yahoo.com and from there we signed up for a Facebook page and subsequently set up a like page: http://www.facebook.com/pages/Manic-Clothing/207166102720058. All the group members shared this like page in order to get students from Maynooth to know about it and for the word to spread. Before we shared it out we went to Manic Clothing and took some pictures of items of clothing and handbags in the shop which we uploaded on the Facebook pages. After this we set up a twitter account: https://twitter.com/#!/ManicClothing1 in which we tweeted about new products being in store and set up links to the Facebook page and some pictures of clothes. After this process we returned to the shop, took more photos and uploaded them at intervals. We showed the owner and store workers how to use their Facebook and Twitter page in order to keep the e-marketing up and running once we had done all we could for them. We made a sign and put it on the cash register and window of the shop showing customers that Manic Clothing had a Twitter and Facebook page that they could like and follow in order to keep up with the current trends, promotions and sales going on in the shop.

 http://www.facebook.com/pages/Manic-Clothing/207166102720058

www.socialmedia.ie

 

So the unofficial, ‘official’ rag week is drawing to an end in Maynooth. Rag week was initially set up in every college to Raise and Give. This aspect of the week seems to be gone, with students everywhere being more interested in getting drunk and using it as an excuse to go mental. If people are going to do it anyway, why don’t the colleges who’ve cancelled rag week, not re-introduce it and actually use the week as it was intended for? In Maynooth this week, the only place who was charitable was Brady’s bar, who donated every nights door taking to the Maynooth Students for Charity who this year are raising money for Down syndrome Ireland. They do this by cycling from Maynooth to Galway and back all in the one weekend. This year is the society’s 25th anniversary, which makes the event even more special. Brady’s is one of their main sponsors hosting table quizzes, wax nights and other events in order to raise funds for the worthy cause.

RAG week in college was not just about drink, hangovers and shameful stories in the morning it was about bringing a community of people together to help raise both awareness and funds for a cause much more important than the pubs profits. It was an opportunity for college students to show society that they we’re not just the wasters that some media outlets portray us to be, RAG week was all about students from all colleges to come together and make a positive contribution towards the less fortunate in society. I haven’t been in college long enough to remember an official RAG week but by stories from others and YouTube videos of official RAG weeks it was not just profits on drinks that went to charity. College students busked around campus, and arranged fundraising activities that not only provided money for the charities but also gave the student a positive reflection within society.

It is for these reasons that I believe RAG Week should be brought back, for both the charity and the student’s benefits!

www.socialmedia.ie

(http://www.youtube.com/watch?v=Y4MnpzG5Sqc)

Stumbling across Twitter yesterday I noticed a lot of the trends relating to Kony 2012, Uganda, and Invisible Children so out of curiosity I clicked on one of the links and what I found is something that was beyond revolutionary. Each trend contained one 30 minute long video which starts off innocently with the birth of a baby boy to deliriously happy parents. But the next 29 minutes are full on incomprehension facts of injustice, shocking photos of mulatated families and most shocking image of all, army children. Yes, these acts were undertaken by children no older than 14 years of age, and there are thousands of them and the cause of all this over controlled violence is one man: Joseph Kony.

Joseph Kony is the leader of the rebel group the Lord’s Resistance Army (LRA). The army group consist of kidnapped children, the girls forced into the sex slave industry and the males forced to have guns on their back and many having to shot their own parents and mutilate innocent victims in Uganda camps. The video is based around one example child of Uganda, Jacob. Jacob brother was taken by the LRA Army and when he tried to escape he was viciously killed in front of his family.

The main point of this video was to bring the “Invisible Children” to the spot. Kony has been abducting and controlling these children for over 20 years, it is estimated that over 30,000 children have been kidnapped and placed in the LRA. The message of the film is simple, make Kony famous. Make people speak, write and listen about him. Make his name a household one. If that happens people will still remember the children we need to save and the American Government will realised people still care about this Foreign Policy and will stop at nothing to find and punish Kony.

Since the video shot to the intern, it has gotten 21 million views in just 3 days and is still continuing to grow by the second. Facebook news feeds, Twitter trends, internet blogs and news articles have been ambushed with Kony. Events for protest and the famous Kony Blackout in April have been set up with over thousands of people attending it. The publication of this video shows 2 main things:

  • The power of the internet – the evidence speaks for itself, it’s only been 4 days and almost the entire world is speaking of this. One video and millions of people. It shows how the internet can make a huge contribution to sending a message
  • People care. Yes believe it or not in this huge world we live in where people complain about the “Old Times” been long gone, that all people care about are themselves, their jobs, their lives and the wide debate that community spirit is dying. This proves all their theories wrong. Millions of people care, this one video has created a whole new community. A community with people from ever walks of life from celebrities to middle class, from maids to millionaires and to politicians to teenagers. It shows the world still retains its humanity and together as a nation we will fight for justice.

My plea for you who reads this, show humanity and communal spirit,

Make Kony famous.

www.socialmedia.ie

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